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About Us
We are committed to creating apparel that matches the realistic lifestyle for those that serve. We have seen the reels and footage put out by vets think they run the community. Those brands capitalize on hype footage of clearing rooms, jumping out of aircraft, unlimited range time, and constant demolitions training. We all know very well, this is a fraction of the military lifestyle. We know that our customers deal with the motorpool, lack of ammo, delayed transportation for training, scratched jumps, and the stress of senior enlisted that keep you at work because they don't want to go home to ol' Debra. We understand that the 20% action, 80% boredom ratio is extremely real.
If you want another brand that puts a set of nods on a chick with an exposed body or a brand that wants you to think their shirt makes you a better shot (It doesn't. Go to the range. Also go workout.) then stick with the other guys. If you want to get behind a company that understands you and has a grasp on the reality of that military career and is not a constant highlight reel, we got you.
Nunc vade et lavacrum munda.
Stay Notional.